Digital Signage and Video Streaming: Creating Connections in the Workplace

Digital signage is becoming more prevalent throughout the workplace, as more organizations are discovering the benefits of how it can help them connect with their team and their clients. However, as with any emerging technology, there are a few questions about the basics.

In this post, we will review the definition of digital signage, its applications in video streaming, and its impact on enterprise video.

What is Digital Signage?

Digital signage can be a lot of things. In a broad sense, digital signage is electronic signage on a digital display, including LCD, LED, projection, or e-paper displays which are used to show digital images, videos, web pages, or text. Digital signage has a plethora of applications both in and out of the workspace, as advertising displays on the street, scrolling banners in sports venues advertising upcoming events, or monitors displaying upcoming social events in an office.

For the purposes of our article and video streaming, we are going to focus on digital signage as displayed on monitors, in workspaces like offices or clinics.

How does Digital Signage Work in Enterprise Video Streaming?

Top tier enterprise video streaming solutions include digital signage, because it’s an important component of enterprise video streaming. Digital signage has many applications in enterprise streaming, but can be generally divided based on its intended audience: internal and external.

When digital signage is directed to an internal audience, it is generally sharing workplace information, including upcoming social events, team updates, and general announcements. It is often used in conjunction with, or as a replacement for, traditional email blasts, which are frequently ignored by employees. It’s not that your employees don’t care about learning about the newest team member, but with 98 other unread emails, many simply don’t have the bandwidth. With digital signage, they can take in the news while fetching their morning coffee.

Digital signage is also used for an external audience, whether in clinic waiting rooms, or in reception areas. It’s a way of keeping your external audience both entertained and informed, with a presentation that is dynamic enough to capture your audience’s attention.

What is the Impact of Digital Signage on Enterprise Video?

Digital signage can make a significant impact when communicating with both internal and external audiences. The dynamic nature of digital signage is designed to be noticed, which for internal use, helps with information retention. People have a much easier time understanding and recalling information learned from pictures than from traditional text – this is a psychological phenomenon known as the Picture Superiority Effect. By keeping your images fresh and dynamic, you will do more than catch your team’s attention – you will help them remember important information.

External audiences benefit just as much from digital signage. For example, in a hospital waiting room, having informative and entertaining displays can significantly improve the waiting room experience. And considering that according to research, patient satisfaction is more strongly correlated to the waiting room experience than the waiting room time, having digital signage in the waiting room is an easy way to improve patient satisfaction.

If you’re looking for an enterprise video solution for your organization, you’re going to want to make sure that it includes digital signage.

However, it’s not the only important component – IPTV plays a critical role in many organizations as a way of connecting employees and fostering healthy corporate cultures. Read this blog post to learn more about the important role of IPTV in the workplace.