3 Effective Ways Corporations Can Help Their Employees Learn with Video
There’s a cost associated with training employees. You know it. It’s how you and your company deal with that fact of life that is going to set you apart from other companies.
Because the cost of not training your employees is much higher than any investment you’ll make. It’s worth ensuring that they know what they’re doing and that they’re familiar with the process for getting it done most efficiently.
We live in a time when almost anyone can produce video, and with the advent of new enterprise video solutions, you can make sure your employees know what they need to know regardless of whether they work from your head office or remotely.
Here are three effective ways that corporations can help their employees learn with video, and how you can implement these initiatives at your company.
Allow employees to produce their own videos
In a study done by the Royal Academy of Engineering, it was found that there is strong evidence that video “adds to the challenge and enjoyment of assignments, which consequently enhances motivation and leads to high quality work.”
The people who did this research found that:
- There was increased motivation to learn
- The learning experience was greatly enhanced
- There was higher potential for deeper understanding of the subject matter
- Teamwork and communication skills were enhanced
- There were greater opportunities for staff development
Another very positive aspect of giving employees the opportunity to create video is that those involved end up with more learning resources for others to use. One needn’t look very far to see how all of this could translate into some very positive results for your business – with video, you can give your employees the tools for knowledge capture.
How can you implement this in a corporate setting?
Enterprise video gives you the means to allow team members to share the video that they have created with the entire company or, in some cases, with only those who should be seeing the video.
Regardless of your corporate video sharing settings, the end result is that you have a business whose employees are highly engaged, more highly skilled, and more passionate about their work.
Make sure employees can learn with video on their favorite device
As far back as 2008, educators were pushing the need for media to be delivered to mobile and media devices. The Horizon Report from that year says:
Higher education is facing a growing expectation to deliver services, content and media to mobile and personal devices. This challenge is even more true today that it was a year ago. As new devices like the Apple iPhone and the LG Electronics Voyager are released that make content almost as easy to access and view on a mobile as on a computer, the demand for mobile content will continue to grow.
It’s pretty clear to all of us that since then, mobile device adoption has increased at a rather astonishing pace. More than 80% of people in the US who had a mobile phone used a smartphone as opposed to just a regular cellular phone in 2016.
Catering to mobile users in the workplace is now a necessity. Think about remote workers, employees on break who have a few minutes to catch up on emails and other information, you see how important being able to deliver video via mobile really is.
For those who are currently involved in corporate training, they’re finding that mobile video is not just the way of the future, but the means by which they’re doing their best teaching right now.
In a study conducted by the World Journal of Education, it was found that 70% of the people who responded to the survey said that they were more highly motivated to learn when they were able to use their mobile devices to get through the content.
And not only that, but 45% of them were able to complete their courses faster than those who were using desktop computers. From the same survey, we find that 72% of companies have already begun using mobile learning in some way, as a means of becoming “more responsive to market challenges.”
People watch video on mobile more often than desktop these days, so even without all the information above, it just makes sense to make sure that your employees are able to access the content you need them to see on their mobile devices.
Keep your in-house employees close, and your remote employees closer
The reality of today’s business is having employees in many different areas. Whether you have a few remote employees, or one or more satellite locations with many employees in each office, the challenge is making sure that they all feel like they’re a part of the operation as a whole.
And this is where video comes in. Here’s a great example.
BMW has several plants around the world. In order to make sure that everybody knows what’s going on in each of their plants, they use a video solution that allows them to live stream their presentations, and then do an interactive Q&A with other experts from several different plants in Germany.
They used Haivision encoders at the sources and decoders at the main plant in order to make sure that they had a low-latency live stream. For any company, but certainly for a company like BMW, it’s important that the feed be as professional as possible, with high-quality audio and video, as well as fast video transmission. This avoids the awkwardness of having to wait for someone to respond during a Q&A, which could take a while with other systems that aren’t geared towards low-latency video transport.
The result is that they’re able to communicate with several different locations in real-time, and can give regular updates on work progress or new initiatives that everyone in the company needs to know about.
Video killed the email star
Communication has come a long way over even just the last couple of decades. We’ve switched from regular mail to email, from fax to email, and from email to video and other messaging tools. The result has been that we’ve continuously improved our ability to convey inspiration and ideas.
The video aspect of this change in communication is helping organizations that are spread over multiple locations to become far more integrated, and to always know what others are doing. And when businesses use video as a training tool, their employees are better educated, and far more engaged in the process of helping the company to become stronger, and more profitable.