Experts from Fortune Global 500 Companies Go On Air with Major International Broadcasters Using Makito X Encoders
MONTREAL, CANADA — December 3, 2014 — Haivision, an enterprise video technology company, today announced that Easynet, in collaboration with UK technology partner Techex, has selected Haivision’s Makito X encoders and decoders to power the Globelynx broadcast contribution network. The Makito X combines unprecedented HD encoding quality and performance within a compact, ultra-reliable form factor.
Globelynx, a Press Association service, connects experts from major corporations, including Barclays, IHS Global and London School of Economics, with broadcasters like Bloomberg, CNBC, BBC, Reuters, CNN and Sky News for live interviews via its remotely monitored, broadcast-quality camera system. Easynet provides the fully managed IP broadcasting network which includes Haivision’s extremely low latency Makito X encoders, providing high quality, bi-directional video from a company’s headquarters directly to the broadcast studios. The Techex engineering team worked closely with Easynet to establish the most cost effective and innovative solution to meet Globelynx’ needs.
For broadcasters, in contrast to baseband and satellite contribution, the high quality IP broadcast network reduces both equipment and operational costs giving access to more content from experts around the world, at any time, on any topic.
For contributing companies, analysts can participate in live interviews from convenient in-office studios and position their organization as experts in their industry. The service saves time and resources by eliminating the need to travel to broadcast studios every time there is a newsworthy event.
“Broadcasters need to differentiate themselves with access to more content, as today’s audiences have an insatiable thirst for immediate coverage on world events,” said Peter Maag, Chief Marketing Officer, Haivision. “The best way to get more content is to use fully managed solutions, like Easynet, that run over lower cost IP networks and enable simple contribution from a vast community of experts. We’re proud to be a critical component in driving down the cost of broadcast contribution.”
“In addition to giving us the video quality and low-latency that our clients demand, Haivision’s Makito X technology is exceptionally cost-effective, reliable, and easy to manage and deploy,” said Adrian Thirkill, Easynet’s UK managing director.
Richard Bailey, Technical Director, Techex said: “We are delighted to have been able to work with Easynet to build such a progressive infrastructure.”
About Easynet Easynet is a leading managed service provider with over twenty years’ experience delivering integrated networks, hosting and unified communications solutions to national, international and global customers. Enhancing these core areas of expertise is a range of complimentary services including colocation, security, voice and application performance management. Easynet has established relationships with key vendors, government bodies and industry standard accreditors and operates to a number of recognised industry standards, including ISO9001, ISO14001, OHSAS18001, ISO20000 and ISO27001. Customers include Transport for London, Sibelco, Bouygues, Anglian Water, Bridgestone, Q Park and Campofrio Food Group.
About Techex Techex’s core business is assisting its partners to benefit from the advantages brought about by IP transmission. It has unrivalled experience in implementing IP based solutions and has built up an impressive list of clients including BSkyB, BBC, Arqiva, Globecast, Disney and Discovery. More information is available at http://www.techex.co.uk.
About Haivision Haivision delivers end-to-end solutions for streaming, encoding, recording, managing, and distributing secure video and interactive media within the enterprise, education, medical, government and broadcast industries. Recognized as one of the most influential companies in video by Streaming Media, Haivision is headquartered in Montreal and Chicago with regional offices in Austin, Tx; Atlanta, Ga.; Portland, Or.; Washington D.C. and Hamburg, Germany. With a global sales and support organization, Haivision distributes its products through value-added resellers, system integrators, distributors, and OEMs worldwide.