Haivision and Avid are Partnering to Simplify Contribution Workflows for Editorial
We are excited to share that Haivision is partnering with Avid to enable live IP contribution for news, sports, and remote live productions into Avid production environments. Using Avid’s new MediaCentral | Stream, alongside Makito X4 video encoders and Haivision SRT Gateways, this partnership enables efficient IP contribution workflows from anywhere to editorial systems on-premise or in the cloud using standard internet connections.
These IP contribution workflows offer several key benefits to broadcasters:
- Reduce costs by using SRT and the public internet
- Cover more events with the immediate availability and ubiquity of broadband IP networking
- Faster time to air – start editing as soon as the action begins
Simplifying Remote Editorial Production
Haivision and Avid have developed a combined workflow to enable easy, scalable live IP video ingest.
In this streamlined workflow, users can contribute a live feed to Avid workflows from a Makito X4 video encoder using the SRT streaming protocol. Once streaming to the remote Avid production environment, MediaCentral | Stream ingests the IP video feeds into an Avid-native editorial format. This media is then available for editing, even while the capture process is ongoing. This solution greatly simplifies remote contribution and increases revenue opportunities for broadcasters; covering a broader range of events is now easier than ever and getting that content into editorial workflows quickly helps speed the overall time of getting edited content to air.
Peter Maag, Haivision’s CMO and EVP Strategic Partnerships, explains how this partnership will affect broadcasters and content creators:
“Haivision’s partnership with Avid enables cost effective live video acquisition over IP networks into any Avid production environment. Media, news, and sports organizations can now take advantage of the powerful Avid production suite combined with Haivision’s live video networking solutions to streamline costs, cover more events, and reduce time to air without compromising quality.”
Experience and Expertise
Both Avid and Haivision have established themselves as leaders in broadcast technologies, developing cutting-edge broadcast solutions.
Avid, who has been an SRT Alliance member since 2019, develops powerful production technology for creating, managing, storing, distributing and monetizing film, television and music. Avid’s tools and platforms empower feature enhanced collaboration, advanced automation, end-to-end integration, and workflow orchestration, all of which are helping users and media enterprises to tell powerful stories and thrive in the digital era.
Haivision’s expertise in real-time video streaming and networking solutions, working alongside the ubiquitous Avid editorial implementations form a powerful solution set that is helping boost content creator efficiency, productivity, and time-to-air. By contributing high quality, low latency, secure, and reliable live IP video at a global scale into Avid workflows, Haivision continues to fuel the future of IP video transformation.
To learn more about the new partnership between Haivision and AVID, please watch the IP Workflows for News in Avid Environments webinar, featuring speakers from Haivision, Avid, Microsoft, and LiveU: