BROADCAST TRANSFORMATION REPORT 2024

THE STATE OF TECHNOLOGY ADOPTION IN THE BROADCAST INDUSTRY

INTRODUCTION

Welcome to the 2024 edition of our Broadcast Transformation Report, a milestone that marks five years of gathering invaluable insights from the broadcast industry. With 814 participants contributing to this year’s survey – the most respondents to date – we’re able to share a snapshot of the state of today’s broadcast industry, observing both steady foundations and dynamic transformations.​

Since its inception, Haivision’s Broadcast Report has witnessed the industry’s evolution, tracking changes that range from the establishment of new practices to the rapid evolution of emerging technologies. The report started as an investigation into the adoption of IP-based workflows. Prior reports revealed a number of trends such as the emergence of hybrid workflows during the pandemic, the meteoric rise of the SRT protocol, and the growth of HEVC.​

The key insights from this year’s report illuminate new trends like the increased use of cellular networks, perspectives on 5G adoption, cloud-based workflows, and the anticipation of AI’s influence in the broadcast industry.​

We’re thrilled to present this fifth edition of the Broadcast Report and we extend our sincere gratitude to all participants whose participation enabled us to produce this industry snapshot. There would be no insights into the state of the industry without your responses.

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