Finding the Right Collaborators
In the world of live sports broadcasting, there’s always room for improvement and innovation. In this case, SailGP’s Spain Sail Grand Prix l Andalucía – Cádiz presented by NEAR was the perfect testing ground for 5G broadcast contribution from drones.
With sports broadcasting innovation as the core motivator for this project, the Telefónica team saw the Sail GP event in Spain as an opportunity to test 5G and drone-based video contribution in anticipation of future customer demand. In its third season, the purpose-led, global racing league has amassed a global viewership of more than 64.5 million. Currently, SailGP’s broadcast solution includes large cameras on helicopters with an overall impact on the carbon footprint, whose reduction is one of the main goals of the SailGP league.
SailGP is the first climate positive sports and entertainment property. The league uses its global platform to champion a better world powered by nature, with a focus on accelerating a transition to clean energy. While helicopters offer excellent vantage points for sailing footage, they can disrupt the teams with extra wind and noise – a critical consideration for SailGP where the environment is difficult to control and a major factor in the sport itself.
Drones were deemed a potential solution to get viewers closer to the action and, having used Haivision’s mobile broadcast solutions for other live sports applications in the past, the following production workflow unfolded.
“What we needed was a technology vendor who was willing to collaborate for this trial so we can build an ecosystem where we all benefit,” Juan shares. “In this case, Haivision was absolutely the right choice. Haivision products are already sold in Spain, so it’s very synergistic for us to work together, but the main criterion for the project is a technology partner that wants to collaborate on this project.”