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Petchannel, Brazil’s First 4K Channel, Selects Haivision Video Cloud for Online Publishing

SET EXPO, São Paulo, Brazil – August 25, 2015 — Haivision today announced that Petchannel has selected the Haivision Video Cloud to publish on-demand content to online audiences, so that they can enjoy the shows and episodes conveniently from any device.

Petchannel is Brazil’s first 4K-only channel featuring content dedicated to owners and lovers of pets. A pioneer in the creation and distribution of 4K content, Petchannel is using the Haivision Video Cloud to deliver on-demand content to mobile devices, websites and content distribution partners across the globe.

The Haivision Video Cloud is a cloud-based solution that provides the management and publishing tools to get the right content, to the right audience, anywhere – tablets, smartphones, smart TVs, computers and video game consoles. With Haivision Video Cloud’s video content management system, Petchannel can easily create “set and forget” publishing workflows and automatically distribute on-demand video across multiple websites and social media platforms at the same time.

Quality of service and content analytics give Petchannel a deeper understanding of their online audience with insight into viewership based on analytics like average play and viewer-time, geographic region, device used and display quality. Petchannel is also leveraging the Haivision Video Cloud’s content monetization tools for ad insertion.

“Petchannel is committed to offering our audience the best viewing experience no matter where they watch our content,” said Nelson Faria is the CEO of Petchannel and Vice Director of SET Association. “The Haivision Video Cloud is a powerful video management platform that plays a fundamental role in the worldwide distribution of our programs.”

From August 25-27, Haivision is exhibiting video streaming and media management solutions at SET Brazil (booth #D6) with partner Videodata.

About Petchannel
The Petchannel is the first Brazilian channel devoted entirely to the production of pet content, designed and developed, especially, for those who are in love with animals! Entertainment, information and services in a single channel to talk about health, sports, trends, food, behavior, breeds and everything else related to our pets, characters of beautiful stories that you can only see here. All content is produced in 4 k technology (resolution 4 times superior than FullHD) and transmitted across different platforms and electronic devices.

About Haivision
Haivision delivers end-to-end solutions for streaming, encoding, recording, managing, and distributing secure video and interactive media within the enterprise, education, medical, government and broadcast industries. Recognized as one of the most influential companies in video by Streaming Media, Haivision is headquartered in Montreal and Chicago with regional offices in Austin, Tx; Atlanta, Ga.; Portland, Or.; Washington D.C. and Hamburg, Germany. With a global sales and support organization, Haivision distributes its products through value-added resellers, system integrators, distributors, and OEMs worldwide.

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