Musimundo Chooses CoolSign to Power Dynamic Digital Signage

MONTREAL — September 19, 2013 — Haivision today announced that Musimundo, one of Argentina’s largest retail chains, has deployed Haivision’s CoolSign digital signage solution to deliver dynamic content throughout its network of 200 stores.

Specializing in home appliances, electronics, and entertainment products, Musimundo recently launched a multi-layered, in-store marketing channel (M! Channel) with strategic advertising and production. The M! Channel fuses video, brand awareness, dynamic content, and both in-store and collaborative promotions.

To control and distribute content throughout its network of stores, Musimundo partnered with Congress Sales, a local digital signage managed solutions provider. To easily manage and schedule dynamic content for Musimundo to 30 video walls, 700 commercial LCD displays, and 3,000 LCD TVs, Congress Sales leveraged the scalable and flexible architecture of Haivision’s CoolSign.

CoolSign has given Congress Sales and Musimundo the ability to create and edit dynamic content very efficiently, providing extensive flexibility in changing advertising and promotional content. This managed solution from Congress Sales, gives Musimundo a more effective way to get timely, accurate and targeted product information and messaging to consumers, which has increased sales, bolstered brand loyalty, and improved the overall in-store shopping experience.

“With CoolSign, we were able to provide a powerful solution with straightforward management tools so we can easily administer Musimundo´s digital signage,” said Luis María Gonzalez Lentijo, CEO for Congress Sales. “Additionally, the system’s unique scheduling options allow us to work around Argentina’s bandwidth challenges. We have established content delivery outside of peak usage times to avoid transmission issues.”

“CoolSign was designed to streamline the entire process of planning, scheduling, distributing and monitoring media,” said JoAnne Gaudreau, vice president of marketing at Haivision. “Now, Musimundo can harmonize its marketing efforts at all retail locations, while tailoring advertising campaigns to specific store locations and consumers.”

Deployed in stadiums, universities, as well as corporate and retail facilities globally, CoolSign provides a simple infrastructure for scalable, data-driven, enterprise-grade digital signage. Integrated with Haivision’s Furnace IP video system, CoolSign is the only signage platform for distributing live broadcast feeds securely within a facility thus adhering to the requirements of content providers.

About Haivision
Haivision delivers end-to-end solutions for streaming, encoding, recording, managing, and distributing secure IP video and interactive media within the enterprise, education, medical/healthcare, and federal/military industries. Haivision is a private company based in Montreal and Chicago with regional offices in Austin, Tx; Atlanta, Ga.; Portland, Or.; Washington D.C. and Hamburg, Germany. With a global sales and support organization, Haivision distributes its products through value-added resellers, system integrators, distributors, and OEMs worldwide.

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