BT Sport keeps the ball moving with IPTV.
In the hyper competitive world of broadcast sports, BT Sport was looking for a way to better monitor its competitors and in-house broadcast streams to deliver more impactful and unique content to viewers.
BT Sport wanted to give their media team more efficiency and speed when it came to ad placement and sharing creative programming ideas. They needed to deliver multiple broadcast channels and other internal streams to screens anywhere on-site without loss of quality and without adding any latency to the process.
“When looking for an IPTV system, we were looking for a technology partner that could deliver cutting-edge technology. We chose Haivision because they offered low-latency coupled with high quality to get the result we needed.”
Unlimited multicast channels
Haivision’s Furnace IPTV system hit all the requirements for BT Sport. With Haivision’s solution, BT Sport can support an unlimited amount of multicast channels, including broadcast channels and internal live feeds.
Up to 64 channels multi-view
They can also distribute secure AES encrypted streams to desktop players and set-top boxes. With Haivision’s InStream player and its multi-view layout, they can view up to 64 channels in on a desktop, making it easy for both Mac and PC users to view content, wherever they are.
Faster programming decisions
With Haivision’s IPTV, BT Sport now has an enterprise level IPTV system which allows for easier, faster and better content monitoring. The content team at BT Sport is equipped to make better and faster programming decisions. They can quickly react to competitors coverage of live sporting events, ensuring that BT Sport always has the best and most unique coverage.
Amazing viewer experience
For sports media companies, missing a play, interview or breaking trade rumour could cost viewers. With Haivision, BT Sport can support its incredible programming with contextual monitoring that creates an amazing viewer experience.
About BT Sport
One of the most innovative and cutting edge sports broadcasting channels, BT Sport holds exclusive UK TV rights to Barclays Premier League matches, UEFA Champions League and UEFA Europa League, as well as a number of world-class sporting events.
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