4 Video Trends Your Church Should Watch in 2020
With a brand-new decade upon us, we wanted to mark the occasion by talking with two of our House of Worship experts, to get their insights on the latest video trends and predictions for the coming year and beyond. I sat down with Phil Gauthier, Director of Account Management and Daniel Alexander, Director of Product Strategy, to get their take on how the use of video is changing in churches and what the future holds for video technology.
Trend #1: Video is going vertical
One clear trend that Daniel has observed recently is that vertical video, once considered a no-no, is now on the rise. The shift to vertical video is being propelled by increased mobile device usage along with the popularity of video on social media platforms like Instagram, SnapChat, and more recently, TikTok.
More people watching on narrow vertical screens means that square and portrait videos are fast becoming the preferred format for users around the world to consume video content. According to MOVR’s Mobile Overview Report, smartphone users hold their phones vertically about 94% of the time and a recent Instagram study revealed that 70% of millennials never flip their mobile devices horizontally when watching videos.
With the recent release of powerful vertical editing tools like Adobe’s AI powered Auto-Reframe, along with the launch of Quibi (short for “quick bites), a new vertical video content network, at last week’s Consumer Electronic Show, vertical content looks set to continue to be a trend in video for the foreseeable future.
Daniel notes that this trend is even popping up at his home church.
“The IMAG screens that flank the main stage are now displaying our speakers and their notes as vertical video. It makes the video simpler to share and consume on social media and means less editing.”
Trend #2: Campus review and coaching
Haivision is seeing more churches using video in innovative ways that go beyond conventional streaming, as a tool for coaching volunteers and staff. Phil explains that for multisite churches, it can be challenging to maintain the culture and continuity of the central location.
“By leveraging a multisite video solution, some of our Haivision customers are already providing their church leadership team with valuable insights to help improve the worship experience. They are using video as a tool to strengthen culture across locations, as well as for nurturing and developing staff and volunteers.”
If you’re interested in learning more about how you can use video to strengthen your worship experience, watch this webinar with Phil and Nick Dooley, IT Director at Elevation Church. Through the webinar, Nick shares how the team at Elevation Church is leading the way with their innovative use of Haivision’s multisite video solution to coach and develop leaders and gain unique insights into campus life.
Trend #3: Personalized experiences for building deeper connections
Whether it be recommendation algorithms from Netflix or Amazon, targeted advertising online, or the simple act of a Starbucks barista writing your name on the side of your coffee cup, we’re living in an age where we’ve grown to expect a personalized experience.
One of the main purposes of any personalization effort is to let both members and visitors to your church know that you’re paying attention to them, that you care and that they are feel valued and appreciated. Phil notes that there’s a huge desire for better online engagement, connection and interaction from our House of Worship customers.
For the future, Daniel shares that with the right technology in place, churches will be able to access video analytics which will provide more personal and accurate data points, such as what types of content viewers are watching and how long they’re watching for example.
“We’ve seen these targeting technologies used in other digital endeavors for some time now. It’s our belief at Haivision that these tools have a place in the capital-C “Church”. Not for ad targeting, but to meaningfully enhance the conversation between those sharing the Message and the hearers.”
Equipped with these insights, churches are better able to understand their members, their viewing behavior, and interests to foster deeper connections and engagement. It also enables more accurate personalization recommendations, such as similar video content, interaction with ministry staff or even bible study or life groups that might resonate with their congregations.
Trend #4: Social media remains hugely important
Both Daniel and Phil agree that social media has a vital role to play for churches in their outreach to both their existing congregation as well as new audiences. Social media can help to build a community, convey your ministry vision, and meet your audience where they already are.
One important trend worth highlighting is that social platforms are becoming increasingly video-focused and the latest research shows that viewers are skimming through text but consuming videos thoroughly.
According to statistics reported on SocialMediaToday.com: 5 billion videos are watched on YouTube every single day, 100 million hours of video a day are watched on Facebook and 1200% more shares are generated by social video than text and images combined. What’s more, these numbers increase dramatically when it comes to Millennial and Gen Z audiences.
Sharing visual content (especially video) on social media platforms is the most effective way to get your viewers’ attention and generate meaningful engagement and conversation among your audience. To summarize, Phil notes:
“Video allows you to convey much more information about your message to your audience quickly, and, because social media might be the first-time people find out about your church, it can guide visitors to your main website to learn more.”