SRT Hub Microsoft Azure: Cloud Media Routing

SRT Hub and Microsoft Azure: What is Cloud Media Routing and What Does it Do?

Haivision SRT Hub was first announced at NAB Show this year, and there was a great deal of excitement about the new cloud media routing service. Over the past few months, the excitement over SRT Hub and cloud media routing has continued to grow, both for broadcasters focused on international contribution, and others. Why is that? What about cloud media routing is so exciting?

In this blog post, we will explain what cloud media routing is, and how SRT Hub helps broadcasters get to the heart of the story.

Secure, Reliable, Transport, but Easy

Haivision’s CMO, Peter Maag, has described SRT Hub as “the ‘easy button’ for SRT.” And it’s not hyperbole. The open-source SRT video streaming protocol has certainly changed broadcast forever. However, with the new opportunities opened by SRT, new challenges arise. 

A notable challenge for broadcasters and others using the open-source SRT video streaming protocol has been routing streams through the cloud over long distances, often referred to as manual cloud media routing.

What is Cloud Media Routing?

In its simplest iteration, cloud media routing is directing your streaming media through the cloud from its origin to its destination. And while this sounds simple, it can be a very complex task, especially when manually configuring routes that cover longer distances, as content has to potentially pass through many different networks and multiple datacenters.

An analogy would help explain this. In the earlier days of telephone communications, long-distance calls were a complex matter. You would have to call into an operator with a manual switchboard, who would transfer you over to another operator and switchboard closer to the person whom you were calling. And depending on how far away this call was, you could go through multiple operators and switchboards – a very complicated and time-consuming process.

This is what makes manual cloud media routing so intimidating – users need to route their streams across different networks and through multiple datacenters, connecting them appropriately so that they will reach their end destination. And the further the distance, the more layers of complexity are added.

But, as you likely have noticed, telephone communications have evolved significantly since the days of the manual switchboard, and all you need to do to make a long distance phone call now is to enter the correct area code and phone number. The rest is automatically routed.

SRT Hub is going to do the same for your streams.

How SRT Hub Handles Cloud Media Routing

Much like how you can simply dial an area code and phone number to make a call, SRT Hub allows broadcasters to send their streams over the Azure cloud without having to manually configure their routes. All that you need is to establish the input region and the destination region, and SRT Hub will automatically find the best route for your streams across the Azure backbone.

This is especially valuable for live broadcast – breaking news doesn’t always happen in places with reliable public internet, but with SRT Hub, setting up the connection between the field and the studio is simple; the first mile distance to the cloud has never been shorter. And broadcasters can focus on what’s important – bringing the story to their viewers quicker than ever before. 

Microsoft Azure has the largest footprint of dedicated fibre of any cloud provider in the world, allowing for unprecedented levels of reach and reliability. And by leveraging SRT’s low latency Automatic Repeat Request (ARQ) packet-recovery system, broadcasters won’t need to worry about losing packets along the way.

Are you ready to press the “easy button” for your broadcast contribution streams? Learn more about SRT Hub, and how it can make your workflows simpler, more reliable, and cost-effective.

If you’re coming to IBC 2019, you can also listen to the open panel: Broadcast Production in the Cloud with SRT Hub & Microsoft Azure. Featuring video streaming experts from Avid, Haivision, Microsoft, Telestream, and Wowza, this panel will explore the challenges of producing breaking news and delivering live events, and how SRT Hub and Microsoft Azure cloud services address these challenges.

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