List of all posts by Mark John Hiemstra (33)

Open meetings government transparency
March 16, 2017

Could Video be the Key to Government Transparency?

You won’t have to go too far these days to hear someone talking about government transparency. No matter which way you lean, you’ll probably find that you’d like to know more about how your government operates. In the midst of all this, you’ll now find that a lot of state and local governments are adopting something called Open Meetings. Citizens [...]

Corporate culture video
March 9, 2017

Expert Advice on How to Use Video to Improve Your Company Culture

Company culture is as important to the success of a business as the product it sells. Ideals like inclusivity, transparency, honesty, and innovation are found in many cultural manifestos, helping employees to understand the mission and vision of the company, and allowing the employees of those businesses to all work towards a common goal. But how do you convey the [...]

Corporate video captions
March 1, 2017

3 Very Convincing Reasons to Use Captions in Your Corporate Videos

You’ve got some great corporate videos. They’re well produced and beautifully shot, but they’re not having the impact that you want them to have on your employees. One of the solutions to this problem is to add captions to your corporate videos. There are many reasons to do so, including higher engagement and better visibility. Today we’re going to break [...]