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In order to enhance the luxury suite experience, the Steelers decided to look for a fan-friendly and robust way to deliver premium video content to these suites, replacing their existing and dated touchscreen system. The task would be to engage fans and immerse them into the action of the field as it is happening, while providing them with premium content and archival footage, all using the same system. Furthermore the system would have to be able to handle multiple feeds flawlessly.
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Haivision's Furnace IP video system was installed to replace the suites' existing touchscreen system. With HD H.264 Makito encoders, the Steelers are able to distribute encrypted premium content to the 129 luxury suites from one central location. Live HD video is delivered with extremely low latency to all screens, at which a Stingray set-top box is installed. On-demand content can be accessed individually at each screen at anytime. Furnace boasts advanced recording and publishing features that enable the client to capture and distribute synchronized multi-stream video content.
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Steelers fans instantly took a liking to the new luxury found in their suites with closeup field camera views of the game, with no latency, in HD, perfectly synched with the action out on the field. Archived content and footage from previous games can be accessed at anytime further immersing fans. Replays can be viewed within minutes after they happen, allowing fans to re-live the enjoyment of an exciting play or event. Since all screens are controlled through Furnace, one main hub is used for content feeds and replay/archive availability, allowing for full control with little technical management.
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